This is a Medium Hold Pliable Paste

  What it is: A medium-hold paste that leaves hair looking natural and styled, not stiff or shapeless.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Hold & Style Extending
- Shine

Key Benefits:
- Adds texture, definition, and all-day hold
- Creates flexible, natural-looking styles that last
- Has a natural finish

Ingredient Callouts: Free of parabens. It is also vegan.

What Else You Need to Know: Add texture and versatility that lasts all day with this medium-hold paste. Its anti-flaking formula contains active ingredients called "factors" that elevate your style and define the result, from extra moisture to extreme bounce.